The LEADRS Program

Safer Vehicle Use Limited
of Red Deer, Alberta, has developed a results-based, continuous improvement program to improve traffic safety on public roads without increasing average travel time. Program techniques are applicable to other categories of unintentional injury.

  

         The idea is simple and straightforward

                                  BETTER INFORMATION

                                        

                           BETTER RESULTS

 

 Finally, the puzzle has been solved.

The barriers that blocked implementation of our results-based program for improving traffic safety have been uncovered and a way around them has been developed. Consequently, a phase 2 operation for piloting The LEADRS Program, The Red Deer Drivers' Challenge, has been issued for public comment and can be found below.

Information about the second phase of our pilot program, including that related to the exposed barriers, is being placed in the Program Basis section as time allows. Information about the first phase of the pilot program is in the Index section under Phase One.

 

         THE RED DEER DRIVERS’ CHALLENGE:

                   A THREE-YEAR CONTEST TO DETERMINE RED DEER'S BETTER DRIVERS

PARTICIPANTS
           Red Deer residents when driving in the City of Red Deer

GOAL
           To significantly reduce injury collisions in Red Deer by determining who Red Deer's better
           drivers are.

CONTEST PROCESS
           Each Red Deer resident driver will be placed in one of two teams depending upon the postal
           code area where they live. Residents of postal code T4N will be one team: residents
           of postal code areas T4P + T4R will be a second team.
           (About 42% of Red Deerians live in T4N and about 58% live in T4P + T4R.)

                   

     

For each month of the three-year Challenge, the reduction in the number of drivers for each team
that were involved in injury collisions in Red Deer will be determined and expressed as a
percentage of the team average for that month during the three years prior to the contest start.

• For example, assume that the May average for Team T4N was 25 drivers involved in injury collisions. If only 18 T4N drivers were involved in Red Deer injury collisions during May 2011, then their result for May 2011 will be a reduction of ((25 - 18)/25 * 100=) 28%
• If Team T4P + T4R drivers achieved a 30% reduction in injury collision involvement for May 2011, then Team T4P + T4R members would be designated as the better drivers for that month. 

AWARD BASIS
           a) $5,000 will be distributed at the beginning of each Challenge year to provide award
           recipients with funds for traffic safety programs for their membership as well as funds for
           participating in the Challenge.
           b) A second $5,000 will be distributed to award recipients if the combined reduction in injury
           collision involvement for drivers of both teams is at least 25% for two successive quarter-years
           during each Challenge year.
           c) A third $5,000 will be distributed to award recipients if the combined reduction in injury
           collision involvement for drivers of both teams is at least 50% for two successive
           quarter-years during each Challenge year.
           d) A fourth $5,000 will be distributed to award recipients if the combined reduction in injury
           collision involvement for drivers of both teams is at least 75% for two successive
           quarter-years during the Challenge year.

The minimum distribution during a given Challenge year will be $5,000. The maximum distribution during a given Challenge year will be $20,000.

AWARD RECIPIENTS
           Assuming that the following groups meet the eligibility requirements, awards will be distributed
           by cheque one or more times each year as follows:

• 25% to high school student councils
• 25% to Red Deer College Students' Association
• 25% to Red Deer Neighbourhood Watch
• 25% to Red Deer seniors' organization

RECIPIENT ELEGIBILITY REQUIREMENTS
           Recipients must apply by letter to Safer Vehicle Use Limited to receive Challenge distributions,
           must provide evidence that at least on-half of funds are being used for safety programs,
           and must promptly share monthly Challenge results with their membership.

CHALLENGE RESULTS
           A critical element of this initiative to significantly improve traffic safety in Red Deer will be the
           willingness of the City of Red Deer to prepare and release Challenge results prior to the fourth
           week of the following month such that Safer Vehicle Use Limited is able to issue tabular and
           graphical updates (see examples below) by the end of that month.

BACKGROUND INFORMATION
           In 2007, surveys of Red Deer drivers revealed that

• 65% of drivers rated their driving as better than average or much better than average. As the Red Deer Drivers' Challenge progresses, we will learn whether those drivers live mostly in the postal code area T4N or in postal code areas T4P + T4R
• 57% of drivers felt that injury collisions could be reduced by 50% within two years if drivers were divided into two teams, provided with monthly progress updates and given suggestions for improving driving performance.
• 81% of drivers felt that injury collisions could be reduced by 50% within three years if drivers were divided into two teams, provided with monthly progress updates and given suggestions for improving driving performance.

Provincial legislation gives title to all roads within Red Deer to the City of Red Deer to the City
of Red Deer and also assigns direction, control and management of all Red Deer roads
to the City. The City's authority includes controlling whether, when and in what form Red Deer
collision information is released to the public. Consequently, the City of Red Deer is able to
provide the collision information in the form and at the time required for the Red Deer
Drivers' Challenge.

The table below provides estimates of the monthly cost savings from achieving various traffic
injury rate reductions:

REQUEST
        If you support this initiative, or have comments, concerns or suggestions about this proposal,
        please send your message by August 28, 2010 to Doug Taylor at

Safer Vehicle Use Limited,
Box 25006, Deer Park P.O.,
69 Dunlop Street,
Red Deer, AB T4R 2M2

Tel: 403 342 2765
Email: Doug@leadrs.ca

                          If you have trouble downloading any of the items from our website, please contact us.

                 If you have any questions or comments, please contact Safer Vehicle Use Limited at: info@leadrs.ca

   

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